The Airbnb Aesthetic: Designing Spaces That Earn 5-Star Reviews
Short-term rentals aren’t just about providing a place to sleep; they’re about crafting experiences. With travelers increasingly seeking unique stays and shareable moments, your property’s design can be the game-changer that attracts bookings and earns those coveted 5-star reviews. Here’s how to elevate your Airbnb with Instagram-worthy aesthetics and functional design that guests will rave about.
Why Design Matters More Than Ever
Airbnb’s popularity has skyrocketed, and so has the competition. In a market filled with options, stunning design is your way to stand out. According to AirDNA, listings with thoughtful, cohesive designs earn higher nightly rates and better reviews. Travelers don’t just want to stay somewhere; they want an experience that feels curated and personal.
Beyond mere aesthetics, design impacts functionality. A well-thought-out layout ensures comfort and convenience for guests, whether they’re families on vacation or remote workers seeking a productive escape.
Designing for the Instagram Era
First Impressions Are Key
The first thing guests notice is your Airbnb’s listing photos. Properties with visually striking images see significantly higher booking rates, according to Beyond Pricing. To make your space Instagram-worthy:
Invest in Statement Pieces: A colorful sofa, bold wallpaper, or an oversized art piece can become your space’s signature feature.
Maximize Natural Light: Open curtains wide for listing photos and add sheer drapes to soften the ambiance.
Curate Cozy Corners: Think nooks with plush throws, layered lighting, and interesting decor like plants or vintage books.
The Art of Creating a Unique Space
Your design should tell a story. Guests are drawn to Airbnbs with personality and a sense of place. For example, the San Diego Union-Tribune highlights how local touches, like surfboard decor in beach towns or rustic wood elements in mountain cabins, create a deeper connection with travelers.
But don’t overdo it—balance is essential. Guests want a homey feel, not a cluttered space. Opt for curated accents that reflect the location and theme without overwhelming.
Focus on Functionality
Gorgeous design won’t save a poorly equipped space. Thoughtful functionality is the backbone of guest satisfaction. According to Host Tools, here are some essentials:
Comfortable Furniture: Invest in high-quality mattresses and ergonomic seating.
Smart Storage Solutions: Include hooks, luggage racks, and closet space to keep the area tidy.
Tech Accessibility: Fast Wi-Fi and easy-to-use smart TVs are must-haves for today’s travelers.
Kitchen Essentials: Stock the kitchen with quality utensils, sharp knives, and even local coffee or snacks for a welcoming touch.
Amenities That Delight
According to Breezeway, collaborating with local businesses can elevate your Airbnb’s appeal. Include guides to nearby attractions, offer discounts at local cafes, or even host occasional events to give your property added value.
Other small but impactful gestures include:
Luxury toiletries.
A personalized welcome note.
Seasonal decor, such as cozy blankets in winter or fresh flowers in spring.
Highlighting Your Space’s Best Features
The most successful Airbnbs on Instagram know how to play up their strengths. For inspiration, check out Airbnb’s Most-Liked Listings. What stands out? Unique architecture, vibrant color schemes, and picturesque settings.
Lean into Local Charm: If your space has a mountain view, make the windows a focal point. Urban loft? Showcase its industrial vibe.
Design for Photography: Incorporate photo-friendly elements like bright rugs, contrasting textures, or a mix of modern and vintage decor.
Keep It Tidy: Minimalism often wins; too much clutter can detract from your space’s natural beauty.
The Payoff of Great Design
Designing your Airbnb with care is not just about aesthetics; it’s a business strategy. A well-designed space attracts more bookings, commands higher nightly rates, and builds a loyal base of repeat guests.
An Instagram-worthy Airbnb doesn’t happen by accident—it’s the result of intentional design choices, functionality, and a touch of hospitality. Stunning interiors will attract guests, but it’s the overall experience that ensures 5-star reviews. Combine aesthetic appeal with thoughtful amenities, clear communication, and a warm welcome, and you’re well on your way to becoming a 5-star host.
So, whether you’re renovating an existing property or launching a new listing, prioritize design. Create a space that not only looks stunning but also feels like home. Your guests will thank you—and your reviews will reflect it.
Everything Creative Designs will work alongside you to design a welcoming and unique space with its team of experts. We can offer design layout, luxury furnishings, and even soft goods leaving all the final touches, like fresh flowers or local bathroom amenities, mentioned in this article to you and your own personal style. Make your AirBNB or VRBO memorable with design and furnishing help from Everything Creative Designs. Book a free consultation today!